On November 8th, we had the pleasure of hearing Laura Ramos presentation at the BMA- St. Louis luncheon. Laura's topic was "How Xerox Uses Digital and Social to Engage Business Buyers".
With sales of more than $22 billion, Xerox is the world's leading enterprise for business processes and document management.
In Feb of 2010 Xerox acquired Affiliated Computer Services (ACS). Services represent 1/2 of overall business.
Successful marketing of services depends on developing engaging content that builds business and deepens relationships.
What happens when you are no longer Xerox the Copier company.
How do you use digital media to:
- Evolve the brand from technology-led to service driven
- Retain value of our shared history
- Share how Xerox solve customer problems, not simply sell
- Impact demand generation and the purchase process